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Simultaneous versus sequential option presentation : a conceptual replication
Bischof, Severin Friedrich
;
Bauer, Johannes
;
Nagengast, …
- In:
Marketing letters : a journal of research in marketing
36
(
2025
)
2
,
pp. 289-301
Persistent link: https://www.econbiz.de/10015458368
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Bundling effects on variety seeking for digital information goods
Adomavicius, Gediminas
;
Bockstedt, Jesse
;
Curley, Shawn P.
- In:
Journal of management information systems : JMIS
31
(
2014/2015
)
4
,
pp. 182-212
Persistent link: https://www.econbiz.de/10011385725
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