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Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y
;
Tangari, Andrea Heintz
;
Haws, Kelly L.
- In:
Journal of business research : JBR
75
(
2017
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
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