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  • Search: subject:"Sip size"
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Year of publication
Subject
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Perceived consumption 2 Sip size 2 Straw size 2 Betriebsgröße 1 Consumer behaviour 1 Firm size 1 Konsumentenverhalten 1
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Liao, Yu-Sung 1 Liao, Yu-sung 1 Lin, Hung-Ming 1 Lin, Hung-min 1 Lo, Hui-Yi 1 Lo, Hui-yi 1
Published in...
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Marketing Letters 1 Marketing letters : a journal of research in marketing 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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More than just a utensil: The influence of drinking straw size on perceived consumption
Lin, Hung-Ming; Lo, Hui-Yi; Liao, Yu-Sung - In: Marketing Letters 24 (2013) 4, pp. 381-386
, because straw size can lead to different perceptions of consumption time. Furthermore, sip size does not moderate the effect …
Persistent link: https://www.econbiz.de/10010867827
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Cover Image
More than just a utensil : the influence of drinking straw size on perceived consumption
Lin, Hung-min; Lo, Hui-yi; Liao, Yu-sung - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 381-386
Persistent link: https://www.econbiz.de/10010207196
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