This paper focuses on the study of the offshoring and international investment. Markets and variables are taken into account in order to drive offshoring decisions are studied too. It is taken as a practical example the development of Inditex and Hennes and Mauritz. And their variables kept in...

Inditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets....