Jayaram, Dureen; Manrai, Ajay K.; Manrai, Lalita A. - In: Journal of Economics, Finance and Administrative Science 20 (2015) 39, pp. 118-132
The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...
