Gilpatric, Scott M. - In: Marketing Science 28 (2009) 2, pp. 229-238
consumers' present-biased preferences can generate slippage, and we explore whether this can explain firms' use of mail … traditional price discrimination) rebates may still profitably exploit slippage, but to do so they must generate very high … slippage rates. This is, because the rebate must greatly exceed the price markup because the rebate must compensate consumers …