Internal and external forces continue to impact on the financial service sector, making it ever more difficult for traditional banks both to retain their existing small to medium‐sized enterprises (SME) client base, and to acquire new business clients. The traditionally poor relationship...

As global competitive forces begin to impact more and more on smaller enterprises, they may find themselves more limited in the approaches available to them to prepare for fundamental change. In‐depth case studies were analysed for 11 firms in the south‐west of England, of which eight were...