ENUSI, Mariana; HARNAGEA, Cristina - In: Holistic Marketing Management Journal 2 (2012) 2, pp. 41-49
. Knowledge-based economy indicate that most of Small and Medium Enterprises based on knowledge do not adopt a structured approach … is also reluctance among Small and Medium Enterprises based on knowledge to invest in highly specialised KM technologies … advocates integrated use of KM techniques and technologies in Small and Medium Enterprises based on knowledge. …