In the context of sustaining innovation, small and medium enterprises (SMEs) strive to enhance their market position through product improvements. However, globalization and rapid technological advancements pose significant challenges, urging SMEs to integrate innovative capabilities into their...

South Africa is at present experiencing electricity shortages resulting in loadshedding. Loadshedding is the action from an electricity supplier (Eskom) of rolling power cuts that intend to lessen the load on the power supply system when Eskom is not able to supply a high electricity demand....

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

Background: A substantial portion of the world's population owns and utilizes computers and mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly recognized the communicative benefits of social media platforms like Facebook, YouTube, Twitter, Instagram,...

South Africa is at present experiencing electricity shortages resulting in loadshedding. Loadshedding is the action from an electricity supplier (Eskom) of rolling power cuts that intend to lessen the load on the power supply system when Eskom is not able to supply a high electricity demand....

Research on open innovation (OI) has increased in recent years, showing its potential in various areas of knowledge. Its relation to small and medium-sized enterprises has attracted the attention of academics. This article aims to evaluate the intellectual structure of the scientific study of...

The paper intends to understand the research trends in "Covid-19 and SME" through a Systematic Literature Review (SLR) and extract themes to explore the most affected areas of SMEs during the Covid-19 pandemic. Subsequently, the study attempts to know the struggles of SME during Covid-19 crisis...