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  • Search: subject:"Small and medium startups"
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Year of publication
Subject
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Business start-up 1 Innovation diffusion 1 Innovationsdiffusion 1 Internet marketing 1 KMU 1 Online-Marketing 1 SME 1 Small and medium enterprises 1 Small and medium startups 1 Social Web 1 Social media marketing 1 Social web 1 TOE framework 1 Technischer Fortschritt 1 Technological change 1 Technology 1 Unternehmensgründung 1
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Online availability
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CC license 1 Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Ahmed, Arsalan 1 Ahmed, Zeshan 1 Khoso, Ikhtiar Ahmed 1 Norizan Mat Saad 1 Rana, Muhammad Waqas 1 Rashid, Sara 1
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Journal of innovation and entrepreneurship : JIE 1
Source
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ECONIS (ZBW) 1
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The tech advantage : exploring technological determinants of social media marketing adoption in Pakistani small and medium startups
Ahmed, Arsalan; Rashid, Sara; Norizan Mat Saad; Rana, … - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-20
Small and Medium Startups (SMS), with a focus on the mediating role of technology knowledge. Utilizing the technology …
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