Miocevic, Dario; Crnjak‐Karanovic, Biljana - In: EuroMed Journal of Business 7 (2012) 2, pp. 142-160
Purpose – Global mindset has gained the respectable attention of international business scholars. Global mindset is a multidisciplinary concept comprised of cognitive and cultural dimensions which both influence the international behavior and decision making of the firm. The key purpose of...