This study examines the influence of green supply chain management (GSCM) practices and green culture on green performance in the manufacturing sector through the mediating effect of proactive environmental strategy (PES) and green product innovation (GPI). A quantitative approach was followed,...

Private universities are growing in the present era. The enrollment ratio is also getting high, and universities are putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it spreads positive word-of-mouth. Therefore, the present...