Search Results - subject:"Smartphone Apps"

Who stays and who plays? : participant retention and smartphone app usage in a longitudinal travel survey

Greaves, Stephen P.; Cobbold, Alec; Stanesby, Oli; … - 2023

Persistent link: https://www.econbiz.de/10014450929

Exploring the privacy concerns of smartphone app users : a qualitative approach

Maseeh, Haroon Iqbal; Nahar, Shamsun; Jebarajakirthy, … - In: Marketing intelligence & planning 41 (2023) 7, pp. 945-969

Persistent link: https://www.econbiz.de/10014381226

Praxisguide App-Marketing : Grundlagen zur Akquise, Aktivierung, Bindung und Monetarisierung von App-Nutzern

Wohllebe, Atilla - 2023

Grundlagen: Begriffe, Ziele, Erfolgsfaktoren und organisatorische Verortung -- Erfolgsfaktoren von Apps -- Begriffsdefinition „App-Marketing“ -- Ziele des App-Marketings -- Einbettung des App-Marketings im Marketing-Mix -- App-Marketing in der Unternehmensorganisation -- Ausgewählte Trends...

Persistent link: https://www.econbiz.de/10014467014

Understanding the adoption of crop protection smartphone apps: An application of the Unified Theory of Acceptance and Use of Technology

Michels, Marius; Bonke, Vanessa; Mußhoff, Oliver - 2019

There is a steady increase in smartphone apps available to improve farmers' decision making with respect to crop … protection smartphone apps, none have focused on the initial adoption decision. Furthermore, it has not been studied yet which … farmers conducted in 2019, we investigated farmers' adoption decision for crop protection smartphone apps based on the Unified …

Persistent link: https://www.econbiz.de/10012040973

Understanding the adoption of crop protection smartphone apps - an application of the Unified Theory of Acceptance and Use of Technology

Michels, Marius; Bonke, Vanessa; Mußhoff, Oliver - 2019

Persistent link: https://www.econbiz.de/10012035988

The end-user benefits of smartphone transit apps : a systematic literature review

Bian, Jiahe; Li, Wei; Zhong, Sinan; Lee, Chanam; … - In: Transport reviews : a transnational transdisciplinary … 42 (2022) 1, pp. 82-101

Persistent link: https://www.econbiz.de/10012872928

Digital innovation in sport : barriers and opportunities for branded fitness apps for fans

Fenton, Alex; Parry, Keith D.; Chadwick, Simon; … - In: Entrepreneurial Innovation : Strategy and Competition …, (pp. 25-42). 2022

Persistent link: https://www.econbiz.de/10013342951

How can hotel smartphone apps enhance hotel guest experiences? An integrated model of experiential value

Kim, Hyeongmin; Huh, Chang; Song, Chanho; Lee, Myong Jae - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 791-815

Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the...

Persistent link: https://www.econbiz.de/10014874204

Demystifying user's attachment of smartphone apps : a value orientation perspective

Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478

Persistent link: https://www.econbiz.de/10012801973

Eine empirische Analyse der Nutzungsintensität von Smartphones in der deutschen Landwirtschaft

Michels, Marius; Mußhoff, Oliver - In: German journal of agricultural economics : GJAE 69 (2020) 2, pp. 127-142

Persistent link: https://www.econbiz.de/10012250813