Coined as Country-Led Development, President Barack Obama’s administration, through USAID, has put a priority on shifting the development approach. The administration is now focusing on directly funding local institutions to assume ownership of their development needs, as opposed to the...

The Malaysian government has embarked on an ambitious path to make biotechnology a key driver of the country’s economic future. This burgeoning sector is being developed by a state with a problematic environmental track record, which does not bode well for the future. As mainstream Malaysian...

In this article we introduce the concept of “social brands” and examine the potential for co-branding between corporate brands and social brands to enhance or damage the value of corporate brands. Co-branding has been theorized in terms of the relationship between the brands of...