Labeling a customer as being “brand loyal” is a common marketing practice. Building on the literature on social … labeling, marketplace metacognition and skepticism, we investigate the effects of such a practice. We find that skepticism …

are engaged in the social labeling process. Data was obtained from interviews with 417 households in North India. Based on …-subsistence household group. In addition, it has been found that social labeling has no significant influence on the very poor households …. In contrast, at the above-subsistence level, social labeling has a significant positive welfare influence on the …

are engaged in the social labeling process. Data was obtained from interviews with 417 households in North India. Based on …-subsistence household group. In addition, it has been found that social labeling has no significant influence on the very poor households …. In contrast, at the above-subsistence level, social labeling has a significant positive welfare influence on the …

a child to work, and to examine the influence of non governmental organizations (NGOs) which are engaged in social … labeling, on the incidence of child labor and child schooling. Data were obtained from interviews with 410 households of …