Davies, Fiona; Newcombe, Robert; Peattie, Ken; Peattie, Sue - Facultatea de Administraţie Publică, Şcoala … - 2011
This paper presents a case study of a social marketing intervention, developed as an action research project, which … fire-setting in certain communities. This represented an interesting and challenging application of social marketing … communities involved. This paper tracks the scoping, development, implementation and evaluation of the social marketing …