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~isPartOf:"Contemporary issues in social marketing"
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Contemporary issues in social marketing
Journal of Social Marketing
107
Journal of social marketing : JSOCM
45
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of nonprofit & public sector marketing
36
World Bank Other Operational Studies
35
Health marketing quarterly
33
Journal of marketing management : MM
32
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
European Journal of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
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ECONIS (ZBW)
11
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11
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1
From the periphery to the core : embedding
social
marketing
in the strategic DNA of all social programmes
French, Jeff
- In:
Contemporary issues in social marketing
,
(pp. 6-20)
.
2013
Persistent link: https://www.econbiz.de/10011431898
Saved in:
2
Challenges facing behaviour change interventions : a
social
marketing
perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
3
Identifying key criteria as predictors of success in
social
marketing
: establishing an evaluation template and grid (ETG)
Robinson-Maynard, Audrey
;
Meaton, Julia
;
Lowry, Ray
- In:
Contemporary issues in social marketing
,
(pp. 41-58)
.
2013
Persistent link: https://www.econbiz.de/10011431907
Saved in:
4
Social
marketing
: immunizing against unethical practice
Holden, Stephen S.
;
Cox, Damian
- In:
Contemporary issues in social marketing
,
(pp. 59-75)
.
2013
Persistent link: https://www.econbiz.de/10011431909
Saved in:
5
From reductionism to holism : how
social
marketing
captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
6
Decision framing and the role of commitment in social choice : implications for
social
marketing
and communications
Lafreniere, Katherine C.
;
Deshpande, Sameer
- In:
Contemporary issues in social marketing
,
(pp. 95-110)
.
2013
Persistent link: https://www.econbiz.de/10011431912
Saved in:
7
A services approach to
social
marketing
programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
8
Maintaining behavioural change in
social
marketing
: exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
Saved in:
9
Is social norms marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matt
- In:
Contemporary issues in social marketing
,
(pp. 158-172)
.
2013
Persistent link: https://www.econbiz.de/10011431933
Saved in:
10
OPAL: using a
social
marketing
approach to reducing childhood obesity
Weir, Lisa
;
Williams, Jo
- In:
Contemporary issues in social marketing
,
(pp. 173-194)
.
2013
Persistent link: https://www.econbiz.de/10011431934
Saved in:
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