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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of marketing management : MM"
~person:"Dent, Kendall"
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Betriebliche Wertschöpfung
1
Instandhaltung
1
Maintenance policy
1
Social Marketing
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Social Web
1
Social marketing
1
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Twitter
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Value creation
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behaviour maintenance
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social marketing
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social media
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Dent, Kendall
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Health marketing quarterly
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Seek or destroy? : examining value creation and destruction in behaviour maintenance in
social
marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
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