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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
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Health marketing quarterly
Journal of nonprofit & public sector marketing
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A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
2
Social
marketing
customer orientation : a conceptualization, typology, and conceptual framework
Leo, Cheryl
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10009738227
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