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social marketing
Social Marketing
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Baclay, J. Richelcyn M.
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ECONIS (ZBW)
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The role of public awareness campaigns in sustainable development
Borawska, Anna
- In:
Economic and Environmental Studies (E&ES)
17
(
2017
)
4
,
pp. 865-877
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct...
Persistent link: https://www.econbiz.de/10011984312
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2
Mecanismos para problemas de ação coletiva
Melo, Valdir
-
2014
stressed in the usual debates of public policy, they make an important contribution: influence on cultural traits (
social
…
marketing
or public sector marketing), support to morality, and physical configuration of public spaces (design). It is …
Persistent link: https://www.econbiz.de/10011372334
Saved in:
3
The Prevalence of Philippine Prescribing, Dispensing, and Use Behavior in Relation to Generic Drugs and their Risk Factors
Wong, John Q.
;
Baclay, J. Richelcyn M.
;
Duque, Richelle G.
-
2014
This study was designed to address the issue of compliance of physicians and drugstores to the provisions of Generics Act of 1988. Furthermore, it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing, and use. The...
Persistent link: https://www.econbiz.de/10011421339
Saved in:
4
The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn
- In:
International Journal of Management, Economics and …
2
(
2013
)
4
,
pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010333192
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