//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Marketing
237
Social marketing
237
Gesundheitsvorsorge
25
Preventive care
25
Consumer behaviour
23
Konsumentenverhalten
23
USA
15
United States
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Market segmentation
12
Marketing theory
12
Marketingtheorie
12
Marktsegmentierung
12
Australia
11
Australien
11
Deutschland
11
Germany
11
Environmental consciousness
10
Nachhaltige Entwicklung
10
Social change
10
Sozialer Wandel
10
Sustainable development
10
Theorie
10
Theory
10
Umweltbewusstsein
10
Marketing management
9
Marketingmanagement
9
Eating habit
8
Ernährungsverhalten
8
Stakeholder
8
Alcohol consumption
7
Alkoholkonsum
7
Ethics
7
Ethik
7
Advertising effects
6
Behavioral economics
6
India
6
Indien
6
Marketing
6
more ...
less ...
Online availability
All
Undetermined
42
Free
3
Type of publication
All
Article
239
Type of publication (narrower categories)
All
Book section
Article in journal
712
Aufsatz in Zeitschrift
712
Aufsatz im Buch
239
research-article
111
Graue Literatur
100
Non-commercial literature
100
Working Paper
82
Arbeitspapier
78
Collection of articles of several authors
66
Sammelwerk
66
Hochschulschrift
46
Aufsatzsammlung
42
conceptual-paper
32
Case study
31
Fallstudie
31
Thesis
26
Lehrbuch
21
Dissertation u.a. Prüfungsschriften
19
Textbook
19
Reprint
15
Bibliografie enthalten
14
Bibliography included
14
viewpoint
13
Konferenzschrift
11
review-article
10
Article
9
case-report
8
Conference paper
7
Konferenzbeitrag
7
review
7
Collection of articles written by one author
6
Sammlung
6
Conference proceedings
4
Handbook
4
Handbuch
4
Bibliographie
3
Fallstudiensammlung
2
Guidebook
2
Mehrbändiges Werk
2
more ...
less ...
Language
All
English
214
German
25
Author
All
Brennan, Linda
13
Nguyen, Dang
10
Parker, Lukas
10
Aleti, Torgeir
9
Binney, Wayne
9
Rundle-Thiele, Sharyn
9
Kubacki, Krzysztof
7
Dietrich, Timo
6
Hastings, Gerard
6
Domegan, Christine
5
Eagle, Lynne C.
5
French, Jeff
4
McHugh, Patricia
4
Previte, Josephine
4
Szablewska, Natalia
4
Andreasen, Alan R.
3
Beachcroft-Shaw, Harry
3
Deshpande, Sameer
3
Ellis, Debbie
3
Lee, Nancy R.
3
McDermott, Laura
3
McDermott, Robert J.
3
Carins, Julia
2
Dahl, Stephan
2
Dholakia, Ruby R.
2
Fry, Marie-Louise
2
Gordon, Ross
2
Kim, Jeawon
2
Knox, Kathy
2
Kotler, Philip
2
Lavack, Anne M.
2
Lefebvre, R. Craig
2
Low, David R.
2
McCarthy, Breda
2
Nufer, Gerd
2
Pang, Bo
2
Parkinson, Joy
2
Peattie, Kenneth J.
2
Peattie, Sue
2
Pelsmacker, Patrick de
2
more ...
less ...
Published in...
All
The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
2
Major theoretical debates and contemporary issues in marketing theory
2
Making a difference through marketing : a quest for diverse perspectives
2
Nudging health : health law and behavioral economics
2
Public Marketing und Social Marketing
2
Public and nonprofit marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
2
Sustainable luxury : managing social and environmental performance in iconic brands
2
The Routledge companion to nonprofit marketing
2
Transformative consumer research for personal and collective well-being
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
1
CSR and sustainability in the public sector
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
1
more ...
less ...
Source
All
ECONIS (ZBW)
239
Showing
1
-
10
of
239
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
2
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
3
Search engine optimisation for
social
marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
Saved in:
4
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local
social
marketing
campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
5
Theoretical background : responsible consumption and sustainability : corporate social responsibility,
social
marketing
, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
Saved in:
6
Nudging customers to reduce packaging waste and recycle in the foodservice industry
Starke, Eliza
;
Rütgers, Lisa
;
Winkelmann, Chiara
; …
- In:
Sustainability innovations in times of crisis : 2nd …
,
(pp. 42-57)
.
2023
Persistent link: https://www.econbiz.de/10014432038
Saved in:
7
Social
marketing
and physical activity of student population for increasing quality of life
Grubor, Aleksandar
;
Milićević, Nikola
;
Djokic, Nenad
-
2021
Persistent link: https://www.econbiz.de/10013254640
Saved in:
8
Finding the sweet spot : can
social
marketing
encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
9
Introduction to social media marketing
Tuten, Tracy L.
;
Hanlon, Annmarie
- In:
The SAGE handbook of social media marketing
,
(pp. 5-13)
.
2022
Persistent link: https://www.econbiz.de/10013368500
Saved in:
10
Strategic directions in B2C social media marketing
Mishra, Karen E.
;
Baldus, Brian J.
- In:
The SAGE handbook of social media marketing
,
(pp. 14-29)
.
2022
Persistent link: https://www.econbiz.de/10013368510
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->