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~type_genre:"Non-commercial literature"
~type_genre:"Book section"
~person:"Kubacki, Krzysztof"
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Kubacki, Krzysztof
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Segmentation in social marketing : process, methods and application
3
Contemporary issues in social marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The SAGE handbook of marketing ethics
1
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1
Ethical tension in working with stakeholders
Kubacki, Krzysztof
;
Szablewska, Natalia
;
Siemieniako, …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 25-38)
.
2021
Persistent link: https://www.econbiz.de/10012419268
Saved in:
2
Ethics of
social
marketing
and non-profit/charity marketing
Kubacki, Krzysztof
;
Szablewska, Natalia
- In:
The SAGE handbook of marketing ethics
,
(pp. 248-258)
.
2021
Persistent link: https://www.econbiz.de/10012306070
Saved in:
3
Social engineering and
social
marketing
Szablewska, Natalia
;
Kubacki, Krzysztof
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 215-234)
.
2020
Persistent link: https://www.econbiz.de/10012112252
Saved in:
4
Segmentation in
social
marketing
: why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
Saved in:
5
An umbrella review of the use of segmentation in
social
marketing
interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
Why we need segmentation when designing
social
marketing
programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
7
Social
marketing
: current issues and future challenges
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Leo, Cheryl
; …
- In:
Contemporary issues in social marketing
,
(pp. 216-237)
.
2013
Persistent link: https://www.econbiz.de/10011431940
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