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Australia
Social marketing
1,460
Social Marketing
1,239
Consumer behaviour
282
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275
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221
social marketing
198
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121
Behavioral economics
120
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120
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119
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116
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110
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106
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Fry, Marie-Louise
5
Previte, Josephine
5
Raciti, Maria
4
Russell-Bennett, Rebekah
4
Bogueva, Diana
3
Brennan, Linda
3
Dolnicar, Sara
3
Gordon, Ross
3
Harker, Debra
3
Harker, Michael
3
Jones, Sandra C.
3
Marinova, Dora
3
Pang, Bo
3
Raphaely, Talia
3
Rundle-Thiele, Sharyn
3
Gallegos, Danielle
2
Kubacki, Krzysztof
2
O'Hara, Rebecca
2
Pescud, Melanie
2
Pettigrew, Simone
2
Piggford, Tegan
2
Polonsky, Michael Jay
2
Randle, Melanie
2
Aleti, Torgeir
1
Andrews, Kelly L.
1
Arli, Denni
1
Barrie, Lance
1
Basu, Ambar
1
Baxter, Stacey
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Beachcroft-Shaw, Harry
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Bean, Belinda
1
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1
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1
Brijnath, Bianca
1
Cismaru, Magdalena
1
Dann, Stephen
1
David, Patricia
1
Davies, Fiona
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1
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Australasian marketing journal
5
Journal of Social Marketing
5
Journal of nonprofit & public sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International journal of nonprofit and voluntary sector marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Contemporary issues in social marketing
2
Health marketing quarterly
2
Journal of business ethics : JOBE
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
European business review
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Management research review
1
Social marketing for public health : global trends and success stories
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
Young Consumers
1
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ECONIS (ZBW)
50
Other ZBW resources
8
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
The "problem" of Australian First Nations doctoral education : a policy analysis
Raciti, Maria M.
;
Manathunga, Catherine
;
Qi, Jing
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 264-279
Persistent link: https://www.econbiz.de/10015061331
Saved in:
3
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local
social
marketing
campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
4
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
5
The effectiveness of sustainability
social
marketing
use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
6
Finding the sweet spot : can
social
marketing
encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
7
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
8
Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
Saved in:
9
Closing the confidence gap in STEM : a
social
marketing
approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
10
Collective reflexivity in
social
marketing
through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
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