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~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~person:"Mulcahy, Rory"
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Deutschland
Konsumentenverhalten
Social marketing
6
Social Marketing
4
Consumer behaviour
3
Systematic review
3
Bibliometrics
2
Bibliometrie
2
Consumers experiencing vulnerability
2
Jugendliche
2
Nachhaltigkeit
2
Sustainability
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Transformative
2
Well-being
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Youth
2
Advertising effects
1
Arzneimittel
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Athlete management
1
Athlete well-being
1
Athletes
1
Behaviour
1
Communication
1
Computerspiel
1
Consumer attitudes
1
Drogenkonsum
1
Drug consumption
1
Drug interventions
1
Drug use
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Dual-career athletes
1
Energy
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Environmental consciousness
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Environmental sustainability
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Gamification
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Gamified app
1
Lebensqualität
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Managing high-performance sport
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Marketing management
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Marketingmanagement
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Message framing
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Mobile Anwendung
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Mobile application
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Mulcahy, Rory
Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
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Ito, Koichiro
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Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
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Burchell, Kevin
4
Ekström, Mathias
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Sunstein, Cass R.
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
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Schuster, Lisa
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Thaler, Richard H.
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Trogele, Ulrich
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Ante, Lennart
2
Biswas, Saswata Narayan
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Bolton, Gary E.
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Cadario, Romain
2
Chandon, Pierre
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Chatzidakis, Andreas
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Dandis, Ala' Omar
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Journal of business research : JBR
1
Journal of social marketing : JSOCM
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
A transformative and
social
marketing
ecosystem investigation into drug use among young adults
Riedel, Aimee
;
Beatson, Amanda
;
Mulcahy, Rory
;
Keating, …
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 184-200
Persistent link: https://www.econbiz.de/10013542922
Saved in:
2
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for
social
marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
3
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
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