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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Schein & Sein von Social Media Monitoring : Relevanz und Einsatz von Social Media Monitoring in B2C- und B2B-Unternehmen
Eckenhofer, Eva
;
Burger, Johannes
;
Fritsche, Helene
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
3
,
pp. 67-74
Persistent link: https://www.econbiz.de/10010408242
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