Hauck, Dominic; Ansink, Erik; Bouma, Jetske; Soest, Daan van - Tinbergen Instituut - 2014
network of green consumers. Depending on the strength of the social network effect, we show that (a) firms may produce lower …' because green consumerism is fashionable, or because of reputation effects. We analyze how the strength of this social network … effect impacts green consumerism, environmental externalities and total welfare. We discuss a model where products are …
