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Year of publication
Subject
All
Advertisement disclosure 2 Advertising performance 2 Heavy and light users 2 Influencer marketing 2 Social networking site 2 Usage intensity 2 affective commitment 2 network overlapping 2 social media 2 social networking site 2 Advertising 1 Advertising effects 1 Influencer 1 Internet marketing 1 Media usage 1 Mediennutzung 1 Online-Marketing 1 Social Web 1 Social web 1 Werbewirkung 1 Werbung 1
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Online availability
All
Free 4
Type of publication
All
Article 2 Book / Working Paper 2
Type of publication (narrower categories)
All
Article 1 Article in journal 1 Aufsatz in Zeitschrift 1 Conference Paper 1
Language
All
English 3 Undetermined 1
Author
All
Hinz, Oliver 2 Saternus, Zofia 2 Wang, Chong 2 Weber, Patrick 2 Xu, Yan 2 Zhang, Nan 2
Institution
All
International Telecommunications Society (ITS) 1
Published in...
All
19th Biennial Conference of the International Telecommunications Society (ITS): "Moving Forward with Future Technologies: Opening a Platform for All", Bangkok, Thailand, 18th-21th November 2012 1 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 1 Electronic Markets 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1
Source
All
EconStor 2 ECONIS (ZBW) 1 RePEc 1
Showing 1 - 4 of 4
Cover Image
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic Markets 32 (2022) 3, pp. 1351-1372
The present study investigates the moderating effect of usage intensity of the social networking site (SNS) Instagram …
Persistent link: https://www.econbiz.de/10015272799
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Cover Image
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia; Weber, Patrick; Hinz, Oliver - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
Saved in:
Cover Image
Social networking sites users' affective commitment: A combined view
Zhang, Nan; Wang, Chong; Xu, Yan - 2012
Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt …
Persistent link: https://www.econbiz.de/10010311958
Saved in:
Cover Image
Social networking sites users' affective commitment: A combined view
Zhang, Nan; Wang, Chong; Xu, Yan - International Telecommunications Society (ITS) - 2012
Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt …
Persistent link: https://www.econbiz.de/10010956233
Saved in:
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