Nguyen, Cuong Hung; Nguyen, Hung Vu; Doan, Theu Kim; … - In: Online Information Review 47 (2023) 7, pp. 1248-1263
explanation for the attitude–intention inconsistency in general and for viewing advertisements in social networks in particular …Purpose This study provides a framework to explain the attitude–intention gap in viewing advertisements in social … networks. Going beyond the literal and evaluative inconsistency issues in measuring factors with theory of planned behavior …