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~person:"Ozuem, Wilson"
~person:"Walsh, Gianfranco"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
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Bekleidungsindustrie
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Brand management
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Clothing industry
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Consumer behaviour
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Fashion
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Luxury goods
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Computer-mediated marketing strategies : social media and online brand communities
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Premier reference source
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Springer eBook Collection
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Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Corporate reputation review : an international journal
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of vocational behavior
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Leveraging computer-mediated marketing environments
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Marketing : ZFP ; journal of research and management
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Qualitative market research : an international journal
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Springer eBooks / Business and Economics
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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