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~person:"Ozuem, Wilson"
~subject:"Brand loyalty"
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
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Computer-mediated marketing strategies : social media and online brand communities
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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