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~person:"Flavián Blanco, Carlos"
~person:"Vrontis, Demetris"
~subject:"Brand image"
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Brand image
Social Web
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Social web
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8
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Flavián Blanco, Carlos
Vrontis, Demetris
Kucharska, Wioleta
7
Loureiro, Sandra Maria Correia
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Rita, Paulo
6
Usman, Osly
6
Hollebeek, Linda D.
5
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5
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5
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4
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4
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4
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4
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4
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4
Sashittal, Hemant Chaitanya
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4
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3
Augusto, Mário Gomes
3
Azar, Salim L.
3
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3
Bilro, Ricardo Godinho
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Bruhn, Manfred
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3
Dąbrowski, Dariusz
3
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3
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3
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Journal of business research : JBR
1
Journal of global marketing
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ECONIS (ZBW)
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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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