Nguyen, Thi Thu Trang; Nguyen, Thi Phuong Linh - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3514-3532
Purpose The paper is aimed at examining the mediating role of action and coping plans in reducing intention-behaviour gap as a function of underlying perceived self-efficacy [action self-efficacy (ActS) and coping self-efficacy (CopS)] in organic food (OF) consumption....