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Does multilingual packaging influence purchasing in retail segment? : evidence from multiple experiments
Tan, Fuqiang
;
Li, Xi
;
Agarwal, Reeti
;
Joshi, Yatish
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101895
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