Vera, Jorge; Fuentes, Humberto; Kolbe, Diana - In: Journal of Business Economics and Management (JBEM) 25 (2024) 2, pp. 377-395
Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social-adjustive. Researchers have established that these two functions are likely to influence customer purchase intention. Additionally, evidence suggests an interaction between sustainability beliefs...