Sureerut Inmor; Khahan Na-Nan; Kanakarn Phanniphong; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
This study explores the influence of metaverse experiences and social interaction on tourists' engagement and …, interactivity and vividness. Additionally, social interaction, which encompasses peer-to-peer engagement and community building …: first, that the metaverse has a direct positive influence on tourism experience, and second, that social interaction …