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~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~person:"McCorkindale, Tina"
~person:"Stebbins, Elizabeth"
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International journal of nonprofit & voluntary sector marketing
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Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
Fussell Sisco, Hilary
;
McCorkindale, Tina
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 287-301
Persistent link: https://www.econbiz.de/10010439319
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2
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
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