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~person:"Domegan, Christine"
~person:"Kotler, Philip"
~type_genre:"Aufsatz im Buch"
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Social Marketing
7
Social marketing
7
Behavioral economics
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Ireland
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Domegan, Christine
Kotler, Philip
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Aleti, Torgeir
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Binney, Wayne
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The SAGE handbook of social marketing
2
Contemporary issues in social marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nonprofit marketing : sectoral applications
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
7
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1
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland
Domegan, Christine
;
McHugh, Patricia
;
Brychkov, Dmitry
; …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 108-131)
.
2021
Persistent link: https://www.econbiz.de/10012419636
Saved in:
2
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
3
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
4
From reductionism to holism : how
social
marketing
captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
5
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
6
Relationship marketing and
social
marketing
Marques, Susana
;
Domegan, Christine
- In:
The SAGE handbook of social marketing
,
(pp. 44-60)
.
2011
Persistent link: https://www.econbiz.de/10009380710
Saved in:
7
Social
marketing
: an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
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