Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210
-social behaviors as part of social marketing programs. We examine opportunities to build on existing efforts to use AI for pro … can be used in social marketing policy, strategy development, and operational delivery. We also explore what this means … for future social marketing practice. We present an overview of case studies from the social marketing field and the …