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~isPartOf:"Segmentation in social marketing : process, methods and application"
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Baskovich, Malva Rosa
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Boivin, Maxime
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Cardosi, Jason
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Champagne Saint-Arnaud, Valériane
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Segmentation in social marketing : process, methods and application
Apas Papers
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International review on public and non-profit marketing
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Journal of business research : JBR
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Journal of social marketing : JSOCM
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Journal of nonprofit & public sector marketing
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Journal of marketing management : MM
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Health marketing quarterly
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World Bank Publications
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The SAGE handbook of social marketing
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International journal of nonprofit and voluntary sector marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
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Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
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Contemporary issues in social marketing
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Policy Research Working Paper Series
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Psychology & marketing
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International Review on Public and Nonprofit Marketing
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International journal of nonprofit & voluntary sector marketing
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Journal of macromarketing
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Journal of consumer behaviour : an international research review
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RePEc
35
ECONIS (ZBW)
11
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1
Segmentation in
social
marketing
: why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
Saved in:
2
An umbrella review of the use of segmentation in
social
marketing
interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
3
The importance of segmentation in
social
marketing
strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
4
Changing times for
social
marketing
segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
5
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
6
Segmentation in
social
marketing
: five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
7
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
Saved in:
8
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
9
Segmenting caregivers to gain insights for
social
marketing
program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
10
Using segmentation and theory to design better promotion and prevention campaigns : a RECYC-QUÉBEC case study
Boivin, Maxime
;
Gagné, Emmanuelle
;
Champagne …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 179-195)
.
2017
Persistent link: https://www.econbiz.de/10011558071
Saved in:
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