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social marketing
3
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ethics
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Journal of Business Ethics
Apas Papers
43
World Bank Other Operational Studies
35
World Bank Publications
28
Policy Research Working Paper Series
11
International Review on Public and Nonprofit Marketing
10
Journal of Business Research
5
Health, Nutrition and Population (HNP) Discussion Paper Series
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Health, Nutrition and Population (HNP) Knowledge Briefs
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
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Economics Papers from University Paris Dauphine
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Knowledge Horizons - Economics
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2002 Annual meeting, July 28-31, Long Beach, CA
1
53rd Annual Conference, Berlin, Germany, September 25-27, 2013
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Advanced Logistic systems
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Annals of Spiru Haret University, Economic Series
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Business and Economics Research Journal
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German Journal of Agricultural Economics
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RePEc
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1
The Impact of Individual Attitudinal and Organisational Variables on Workplace Environmentally Friendly Behaviours
Manika, Danae
;
Wells, Victoria
;
Gregory-Smith, Diana
; …
- In:
Journal of Business Ethics
126
(
2015
)
4
,
pp. 663-684
research directions on the design of effective
social
marketing
interventions that motivate different types of OCBs in the …
Persistent link: https://www.econbiz.de/10011155275
Saved in:
2
How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going
Charry, Karine
;
Pelsmacker, Patrick
;
Pecheux, Claude
- In:
Journal of Business Ethics
124
(
2014
)
2
,
pp. 243-257
Little is known on the appraisal of ethically questionable not- for-profit actions such as
social
marketing
advertising … online survey shows that individuals’ acceptance of
social
marketing
practices increases along with the claimed effectiveness … findings enrich our insights into consequentialism in
social
marketing
campaigns, how people respond to controversial messages …
Persistent link: https://www.econbiz.de/10010938075
Saved in:
3
A Conceptual Framework for Understanding the Effects of Corporate
Social
Marketing
on Consumer Behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of Business Ethics
121
(
2014
)
4
,
pp. 621-633
terms of both social and business benefits through their corporate
social
marketing
(CSM) initiatives. Drawing from the …
Persistent link: https://www.econbiz.de/10010989808
Saved in:
4
Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Simpson, Dayna
;
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of Business Ethics
101
(
2011
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009327647
Saved in:
5
Fostering Responsible Communities: A Community
Social
Marketing
Approach to Sustainable Living
Carrigan, Marylyn
;
Moraes, Caroline
;
Leek, Sheena
- In:
Journal of Business Ethics
100
(
2011
)
3
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009150473
Saved in:
6
Consumer Trust,
Social
Marketing
and Ethics of Welfare Exchange
Choi, Chong
;
Eldomiaty, Tarek
;
Kim, Sae
- In:
Journal of Business Ethics
74
(
2007
)
1
,
pp. 17-23
between consumers and organizations, which can also be termed
social
marketing
, need to increasingly take into account a …
Persistent link: https://www.econbiz.de/10005810607
Saved in:
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