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  • Search: subject:"Social media strategy"
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Year of publication
Subject
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Social web 21 Social Web 20 Internet marketing 17 Online-Marketing 17 Social media strategy 15 social media strategy 9 Marketing management 7 Marketingmanagement 7 Beziehungsmarketing 6 Relationship marketing 6 Social media 6 Social Media Strategy 5 Web 2.0 technologies 5 Web 2.0-Technologien 5 Marketing 4 social media 4 Brand management 3 Communication strategy 3 Customer integration 3 Facebook 3 Kundenintegration 3 Markenführung 3 Strategic management 3 Strategisches Management 3 Apparel 2 Best practise 2 Brand image 2 Branded entertainment 2 Communication 2 Consumer behaviour 2 Content analysis 2 Content marketing 2 Coronavirus 2 KMU 2 Kommunikation 2 Konsumentenverhalten 2 Markenimage 2 Play theory 2 Public relations 2 SME 2
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Online availability
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Undetermined 18 Free 7 CC license 1
Type of publication
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Article 26 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 18 Aufsatz in Zeitschrift 18 Working Paper 2 research-article 2 Arbeitspapier 1 Article 1 Aufsatz im Buch 1 Book section 1 Graue Literatur 1 Non-commercial literature 1 review 1 viewpoint 1
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Language
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English 25 German 2 Undetermined 2
Author
All
Choi, Hwanho 2 Hellinghausen, Paul 2 Kilgour, Mark 2 Kim, Junic 2 Larke, Roy 2 Sasser, Sheila L. 2 Schanski, Morgan 2 Touchette, Ben 2 Zweigle, Tanja 2 Ake Pattaratanakun 1 Alfonzo, Paige 1 Bacchetta Beckh, Angela 1 Badillo, Patrick-Yves 1 Beck, Mathias 1 Bhatnagar, Jyotsna 1 Bruning, Patrick F. 1 Cardinali, Silvio 1 Deans, Penny Candace 1 Dias, Joana Carmo 1 Donaldson, Janice 1 Elmer, Hanne 1 Felix, Reto 1 Ferrell, Linda 1 Ferrell, O.C. 1 Fox, April Ursula 1 Galano, Lidia 1 Giovannetti, Marta 1 Goel, Lakshmi 1 Hinsch, Chris 1 Killian, Ginger 1 Kusumawati, Yudhistya Ayu 1 Kwon, Eun Sook 1 Larimo, Jorma 1 Lee, Seung-Eun 1 Lee, Seung-eun 1 Leonidou, Leonidas C. 1 Li, Fangfang 1 Lin, Hsin-Chen 1 Lowe, Ben 1 Marchegiani, Lucia 1
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Published in...
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Business horizons 2 Corporate communications : an international journal 2 Journal of business research : JBR 2 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Business Horizons 1 Corporate Communications: An International Journal 1 Human Resource Management International Digest 1 IU Discussion Papers - Marketing & Kommunikation 1 IU discussion papers - Marketing & Kommunikation 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association 1 Journal of Business Economics and Management (JBEM) 1 Journal of Consumer Marketing 1 Journal of Fashion Marketing and Management 1 Journal of business economics and management 1 Journal of destination marketing & management 1 Journal of fashion marketing and management 1 Journal of global information management 1 Journal of marketing management : MM 1 Journal of nonprofit & public sector marketing 1 Journal of organizational computing and electronic commerce 1 MERCATI E COMPETITIVITÀ 1 Managing digital open innovation 1 Psychology & marketing 1 Springer eBook Collection 1 The journal of brand management : an international journal 1
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Source
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ECONIS (ZBW) 21 Other ZBW resources 4 EconStor 2 RePEc 2
Showing 1 - 10 of 29
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Marketing strategies on social media platforms
Rosário, Albérico Travassos; Dias, Joana Carmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10015050825
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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Hosting and hoping on social media : a study on SoMe communication strategies among Danish cultural institutions and tourist attractions during COVID-19
Villumsen, Karina; Elmer, Hanne; Schmeltz, Line - In: Corporate communications : an international journal 29 (2024) 5, pp. 730-752
Persistent link: https://www.econbiz.de/10015272570
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Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
Zweigle, Tanja; Hellinghausen, Paul - 2021
potential of TikTok in the companies' social media strategy. In addition, an impact on brand image can be achieved through the …
Persistent link: https://www.econbiz.de/10013178137
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Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
Zweigle, Tanja; Hellinghausen, Paul - 2021
potential of TikTok in the companies' social media strategy. In addition, an impact on brand image can be achieved through the …
Persistent link: https://www.econbiz.de/10012703714
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Social media exploration and exploitation by small and medium enterprises for business continuity
Goel, Lakshmi; Donaldson, Janice - In: Journal of global information management 29 (2021) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10012614495
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Getting granular : uncovering actionable insights for effective social media management in the higher education sector
Alfonzo, Paige - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 468-493
Persistent link: https://www.econbiz.de/10014444826
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Responding to an unprecedented shock : elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis
Viriya Taecharungroj; Ake Pattaratanakun - In: Journal of destination marketing & management 30 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014458612
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Value co-creation through social media: a case study of a start-up company
Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19
social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value …-up's successful social media strategy. …
Persistent link: https://www.econbiz.de/10012174972
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Value co-creation through social media: A case study of a start-up company
Kim, Junic; Choi, Hwanho - In: Journal of Business Economics and Management (JBEM) 20 (2019) 1, pp. 1-19
social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value …-up's successful social media strategy. …
Persistent link: https://www.econbiz.de/10015401648
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