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Year of publication
Subject
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Social Web 7 Social network 7 Social networking websites 7 Social web 7 Soziales Netzwerk 7 social networking websites 6 Website 5 Consumer behaviour 3 Konsumentenverhalten 3 Social media 3 Viral marketing 3 Virales Marketing 3 Consumer opinion leadership 2 Consumer susceptibility to interpersonal influence 2 Customer value 2 Dining information seeking 2 Generation Y 2 Information sharing 2 Internet marketing 2 Kundenwert 2 Online-Marketing 2 customer value 2 Alcohol consumption 1 Alkoholkonsum 1 Arbeitsverhalten 1 Beziehungsmarketing 1 Brand community 1 Brands 1 China 1 Communication media 1 Community management 1 Confidence 1 Content strategy 1 Corporate branding 1 Customer engagement 1 Customer retention 1 Customer satisfaction 1 Duration analysis 1 Facebook 1 Firm performance 1
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Online availability
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Undetermined 9 Free 3
Type of publication
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Article 14
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 research-article 2 viewpoint 1
Language
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English 10 Undetermined 4
Author
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Bilgihan, Anil 2 Kandampully, Jay 2 Peng, Cheng 2 Becton, J. Bret 1 Bhutta, Christine Brickman 1 Butt, Irfan 1 CARMEN-GABRIELA, SECARA 1 Chang, Chun-Ming 1 Chauhan, Kalpana 1 Gilstrap, J. Bruce 1 Gong, Wen 1 Hsu, Meng-Hsiang 1 Hua, Nan 1 IORDACHE, Dragos Daniel 1 Komarova, Oxana V. 1 LAMANAUSKAS, Vincentas 1 Lee, Yi-Jung 1 Lloret Romero, Nuria 1 Mangani, Andrea 1 Nusair, Khaldoon 1 Ozturk, Ahmet Bulent 1 Pillai, Anandan 1 Popov, Evgeny 1 Saji, K.B. 1 Schwager, Paul 1 Simonova, Viktoria L. 1 VICTORIA-MIHAELA, BRINZEA 1 Walker, H. Jack 1 Zara, Adina 1
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Published in...
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Annals - Economy Series 1 Applied economics 1 Applied economics letters 1 Informatica Economica 1 International Journal of Contemporary Hospitality Management 1 International journal of contemporary hospitality management 1 International journal of human resource management 1 International journal of internet marketing and advertising : IJIMA 1 Journal of Product & Brand Management 1 Journal of travel and tourism marketing 1 Revista de Marketing Online (Journal of Online Marketing) 1 Sociological Methods & Research 1 The Bottom Line 1 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 1
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Source
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ECONIS (ZBW) 7 RePEc 4 Other ZBW resources 3
Showing 1 - 10 of 14
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The regional and substantial differentiation of social media
Popov, Evgeny; Simonova, Viktoria L.; Komarova, Oxana V. - In: Applied economics letters 28 (2021) 16, pp. 1386-1390
Persistent link: https://www.econbiz.de/10012609684
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Is what you see what you get? : investigating the relationship between social media content and counterproductive work behaviors, alcohol consumption, and episodic heavy drinking
Becton, J. Bret; Walker, H. Jack; Schwager, Paul; … - In: International journal of human resource management 30 (2019) 15, pp. 2251-2272
Persistent link: https://www.econbiz.de/10012194422
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SOCIAL MEDIA, THE 21ST CENTURY TOOL AT THE SERVICE OF RECRUITING TALENT
CARMEN-GABRIELA, SECARA; VICTORIA-MIHAELA, BRINZEA - In: Annals - Economy Series 3 (2014) June, pp. 91-95
Social media changes the way in which companies interact in technology -mediated ways to most stakeholders and managers can not afford to ignore the new ways in which interactions with customers, employees, shareholders and many other important components occur as a result of the widespread...
Persistent link: https://www.econbiz.de/10011150644
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Exploring the Usage of Social Networking Websites: Perceptions and Opinions of Romanian University Students
IORDACHE, Dragos Daniel; LAMANAUSKAS, Vincentas - In: Informatica Economica 17 (2013) 4, pp. 18-25
Social networking websites (SNWs) have become a popular virtual meeting place allowing users to voluntarily post … brought changes in the way people behave. These social networking websites present a variety of features for their users to … student are You Tube and Facebook; the majority of the respondents use social networking websites a few times a day; only a …
Persistent link: https://www.econbiz.de/10010819157
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Social networking websites : who survives?
Mangani, Andrea - In: Applied economics 49 (2017) 48, pp. 4885-4896
Persistent link: https://www.econbiz.de/10011844812
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Online Social Networks and the Consumer Brain
Zara, Adina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 3, pp. 60-66
Online social networks have moved from being seen as trends or communication channels to becoming an effective tool for business. They play a large role in consumer’s life. The online purchase decisions are not as rational as we consider them to be. This paper shows why it is important the...
Persistent link: https://www.econbiz.de/10010602418
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Generation Y's dining information seeking and sharing behavior on social networking sites : An exploratory study
Bilgihan, Anil; Peng, Cheng; Kandampully, Jay - In: International Journal of Contemporary Hospitality Management 26 (2014) 3, pp. 349-366
Purpose – Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing behavior with regard to information about SNS; it also investigates the impact of consumer characteristics and...
Persistent link: https://www.econbiz.de/10014765143
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Generation Y's dining information seeking and sharing behavior on social networking sites : an exploratory study
Bilgihan, Anil; Peng, Cheng; Kandampully, Jay - In: International journal of contemporary hospitality management 26 (2014) 3, pp. 349-366
Persistent link: https://www.econbiz.de/10010358470
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