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  • Search: subject:"Social-information processing capability"
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Beziehungsmarketing 1 Customer co-creation 1 Customer integration 1 Customer-firm relational strength 1 Internet marketing 1 Kundenintegration 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Relationship marketing 1 Social Web 1 Social media 1 Social web 1 Social-information processing capability 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chuang, Shu-Hui 1
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui - In: Industrial marketing management : the international … 84 (2020), pp. 202-211
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