Search Results - subject:"Social-interactive engagement"

Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective

Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012648851

Antecedents of brand love in online network-based communities. A social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: Journal of Product & Brand Management 24 (2015) 7, pp. 706-719

integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social … influence social-interactive engagement. Originality/value This study is the first to investigate the effects of social-interactive … was performed to test the hypothesised linkages. Findings The results confirmed that the positive influence of social-interactive …

Persistent link: https://www.econbiz.de/10014897453

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930

Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

Pagani, Margherita; Malacarne, Giovanni - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 133-148

Persistent link: https://www.econbiz.de/10011658367