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  • Search: subject:"Socialmedia"
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Year of publication
Subject
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Social Web 19 Social web 19 Internet marketing 14 Online-Marketing 14 social-media 12 Social-media 10 Consumer behaviour 9 Konsumentenverhalten 9 socialmedia 7 Facebook 6 Social-Media 5 Beziehungsmarketing 4 Brand management 4 Communication 4 Kommunikation 4 Markenführung 4 Relationship marketing 4 Text-mining 4 brand equity 4 purchase intention 4 Advertising effects 3 Brand image 3 Digitalisierung 3 Digitization 3 Food 3 Innovation adoption 3 Innovationsakzeptanz 3 Markenimage 3 Online retailing 3 Online-Handel 3 Social-network-analysis 3 Viral marketing 3 Virales Marketing 3 Werbewirkung 3 Word-of-mouth 3 brand attitude 3 e-WOM 3 Artificial intelligence 2 Automation 2 Automatisierung 2
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Online availability
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Free 24 Undetermined 18 CC license 5
Type of publication
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Article 37 Book / Working Paper 12
Type of publication (narrower categories)
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Article in journal 23 Aufsatz in Zeitschrift 23 Article 6 Working Paper 6 Arbeitspapier 4 Graue Literatur 4 Non-commercial literature 4 research-article 3 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Master Thesis 1 Research Report 1
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Language
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English 39 Undetermined 6 German 4
Author
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Schivinski, Bruno 4 García-León, Ruth Areli 3 Teichert, Thorsten 3 Baba, Sabreena Nawaz 2 Bizer, Kilian 2 Dada, Zubair Ahmad 2 D¹browski, Dariusz Dabrowski 2 Haiges, Lea 2 Jalees, Tariq 2 Khan, Sherbaz 2 Makudza, Forbes 2 Manolica, Adriana 2 Mugarisanwa, Cleopatra 2 Proeger, Till 2 Qureshi, Reyaz A. 2 Rogers, Ellie 2 Si, Kai 2 Siziba, Shingirai 2 Thonipara, Anita 2 Zaman, Syed Imran 2 Zuber, Christina Isabel 2 Acemoglu, Daron 1 Ahamad, Faiz 1 Aksoy, Mine 1 Alam, Syed Hasnain 1 Alarcón-del-Amo, María-del-Carmen 1 Altinkaya, Zelha 1 Attia, Samaa 1 Attree, Katherine 1 BUZILA, Nicoleta 1 Bolz, Thomas 1 Broadstock, David C. 1 Brooks, Gillian 1 Chatzigeorgiou, Chryssoula 1 Cheung, Man Lai 1 Christou, Evangelos 1 Dabrowski, Dariusz 1 Deiva Ganesh, A. 1 Dąbrowski, Dariusz 1 Emy Elyanee Mustapha 1
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Institution
All
Wydział Zarządzania i Ekonomii, Politechnika Gdańska 2
Published in...
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GUT FME Working Paper Series A 3 CES Working Papers 2 Göttinger Beiträge zur Handwerksforschung 2 Industrial Management & Data Systems 2 Management Review Quarterly 2 Working Paper Series 2 Administrative Sciences : open access journal 1 Anale. Seria Stiinte Economice. Timisoara 1 Cogent Business & Management 1 Cogent business & management 1 Discussion papers / CEPR 1 Dutch Journal of Finance and Management 1 Dutch journal of finance and management 1 Finance research letters 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of business information systems : IJBIS 1 International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association 1 International journal of entrepreneurship and small business : IJESB 1 International journal of information systems and change management : IJISCM 1 Internet Policy Review 1 Internet policy review : journal on internet regulation 1 Journal of Hospitality and Tourism Insights 1 Journal of global information management : an official publication of the Information Resources Management Association 1 Journal of hospitality and tourism insights 1 Journal of marketing 1 Journal of organizational effectiveness : people and performance ; JOEPP 1 Journal of strategic marketing 1 Management review quarterly 1 Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices 1 Marketing intelligence & planning 1 Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab 1 Review of international business and strategy 1 Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication 1 Schriftenreihe für Public und Nonprofit Management 1 Theoretical and Applied Economics 1 Theoretical and applied economics : GAER review 1 Work in the global economy 1 Working paper series 1 Working paper series : working paper 1
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Source
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ECONIS (ZBW) 30 EconStor 10 RePEc 6 Other ZBW resources 3
Showing 1 - 10 of 49
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The need for greater transparency in the moderation of borderline terrorist and violent extremist content
Rogers, Ellie - In: Internet Policy Review 14 (2025) 3, pp. 1-27
Content moderation is becoming an increasingly prominent feature of legislation to increase the safety of online spaces. One aspect of this debate is moderating borderline content in the context of terrorism and violent extremism (borderline TVEC). For content moderation approaches to be...
Persistent link: https://www.econbiz.de/10015444077
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Cover Image
The need for greater transparency in the moderation of borderline terrorist and violent extremist content
Rogers, Ellie - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-27
Content moderation is becoming an increasingly prominent feature of legislation to increase the safety of online spaces. One aspect of this debate is moderating borderline content in the context of terrorism and violent extremism (borderline TVEC). For content moderation approaches to be...
Persistent link: https://www.econbiz.de/10015442316
Saved in:
Cover Image
From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis
Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57
Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...
Persistent link: https://www.econbiz.de/10015468141
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Within, rather than against the state? How indigenous movements in Ecuador and Peru engage with elections
Haiges, Lea; Zuber, Christina Isabel - 2024
While indigenous movements often keep a deliberate distance from their states, political connections can be important to effect policy change. How do indigenous organizations navigate this challenge? This article analyses the electoral strategies of 19 indigenous organizations during elections...
Persistent link: https://www.econbiz.de/10014635591
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Cover Image
Food and social media : a research stream analysis
García-León, Ruth Areli; Teichert, Thorsten - In: Management review quarterly 74 (2024) 2, pp. 1145-1183
Persistent link: https://www.econbiz.de/10015125049
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Cover Image
Within, rather than against the state? : how indigenous movements in Ecuador and Peru engage with elections
Haiges, Lea; Zuber, Christina Isabel - 2024
While indigenous movements often keep a deliberate distance from their states, political connections can be important to effect policy change. How do indigenous organizations navigate this challenge? This article analyses the electoral strategies of 19 indigenous organizations during elections...
Persistent link: https://www.econbiz.de/10014633869
Saved in:
Cover Image
Food and social media: a research stream analysis
García-León, Ruth Areli; Teichert, Thorsten - In: Management Review Quarterly 74 (2023) 2, pp. 1145-1183
Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concepts, target populations, approaches,...
Persistent link: https://www.econbiz.de/10015325439
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The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy
Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Alam, Syed … - In: Cogent Business & Management 10 (2023) 3, pp. 1-22
Both individuals and organizations extensively use the internet and social media for communications and other purposes in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It also explores the effect of informativeness and...
Persistent link: https://www.econbiz.de/10014527566
Saved in:
Cover Image
Food and social media: a research stream analysis
García-León, Ruth Areli; Teichert, Thorsten - In: Management Review Quarterly 74 (2023) 2, pp. 1145-1183
Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concepts, target populations, approaches,...
Persistent link: https://www.econbiz.de/10015404653
Saved in:
Cover Image
The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy
Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Kazmi, Syed … - In: Cogent business & management 10 (2023) 3, pp. 1-22
Both individuals and organizations extensively use the internet and social media for communications and other purposes in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It also explores the effect of informativeness and...
Persistent link: https://www.econbiz.de/10014506354
Saved in:
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