The durable goods market in Romania has many features thanks to simultaneously: acquisition way, structure of households, retailers on this market, banking policies as regards providing consumption loans („loans with identity card only”), macroeconomic policies of tacit supporting in...

Globalisation, competition and market saturation have caused a growing interest in firms to develop Relationship Marketing. It is therefore fundamental to determine the kind of customer who values the benefits derived from the application of a relationship strategy by the organisation and who,...

La globalización, la competencia y la saturación de los mercados han provocado un creciente interés de las empresas por desarrollar un Marketing de Relaciones. Para ello, es fundamental determinar el tipo de cliente que valora los beneficios derivados de la aplicación de una estrategia...