Stremersch, Stefan; Tellis, Gerard J.; Franses, Philip Hans - 2007
interest to marketers because they affect the growth and
takeoff of software availability for, and hardware sales of, a new …
expected from prior literature; (2) in most markets we examined, hardware sales leads software
availability, while the reverse … management practice, it downplays the
importance of the availability of a large library of software for hardware technology to …