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~subject:"Category Management"
~person:"Abdelli, Mohammed El Amine"
~person:"Battenfeld, Dirk"
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Category Management
Retail assortment
5
Sortiment
5
Category management
2
Consumer behaviour
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Brand
1
Brand management
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Abdelli, Mohammed El Amine
Battenfeld, Dirk
Kök, A. Gürhan
5
Fisher, Marshall L.
4
Hübner, Alexander
3
Kurtuluş, Mümin
3
Nakkas, Alper
3
Vaidyanathan, Ramnath
3
Verhoef, Peter C.
3
Zielke, Stephan
3
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2
Beneke, Justin
2
Cachon, Gérard P.
2
Cadeaux, Jack
2
Dekimpe, Marnik G.
2
Gupta, Sachin
2
Hong, Sungtak
2
Kasper, Benedikt
2
Klock, Stephan
2
Kurtulus, Mumin
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Misra, Kanishka
2
Pizzi, Gabriele
2
Rudolph, Thomas
2
Schlippenbach, Vanessa von
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Sloot, Laurens M.
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Steinicke, Steffen
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Toktay, L. Beril
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Al-Khayyal, F. A.
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Alan, Yasin
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Baake, Pio
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Bansal, Saurabh
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Bauer, Johannes
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Bauer, Johannes C.
1
Biliavska, Yuliia
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Broniarczyk, Susan M.
1
Carrero, Isabel
1
Castro, Iana A.
1
Chakravarti, Amitav
1
Chebbi, Hanen
1
Chernev, Alexander
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Competitive advantage, strategy and innovation in Africa : issues and applications
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
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Determinants of category management : test of the easy shopping mediating role between efficient assortments and shopping time
Chebbi, Hanen
;
Khouaja, Sihem Nasr
;
Abdelli, Mohammed …
- In:
Competitive advantage, strategy and innovation in …
,
(pp. 85-102)
.
2024
Persistent link: https://www.econbiz.de/10014497370
Saved in:
2
Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 85-105)
.
2001
Persistent link: https://www.econbiz.de/10001631018
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