Search Results - subject:"Source Credibility Theory"

Schultz, Carsten D. - In: Journal of consumer marketing 42 (2025) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10015205261

Ganguly, Boudhayan; Sengupta, Pooja; Biswas, Baidyanath - In: Journal of retailing and consumer services 78 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095039

Alnoor, Alhamzah; Abbas, Sammar; Khaw Khai Wah; Chew, … - In: Journal of retailing and consumer services 81 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015125190

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

Khan, Mohammad Tariqul Islam; Yee, Gan Han; Gerald Goh … - In: Vision : the journal of business perspective 27 (2023) 5, pp. 680-694

Persistent link: https://www.econbiz.de/10014433472

Becker, Annika; Waldner, Carolin; Nitsch, Laura J.; … - In: Nonprofit management & leadership 33 (2023) 3, pp. 511-533

activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory …

Persistent link: https://www.econbiz.de/10014278681

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012657389

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012631363