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Search: subject:"Soziomarketing"
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Social Marketing
37
Social marketing
37
Consumer behaviour
17
Konsumentenverhalten
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Advertising effects
9
Werbewirkung
9
Nonprofit marketing
7
Nonprofit-Marketing
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Rieunier, Sophie
3
Wymer, Walter
3
Drennan, Judy
2
Gabriel, Patrick
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Gallopel-Morvan, Karine
2
Le Gall-Ely, Marine
2
Mason, Marlys J.
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Piacentini, Maria
2
Rundle-Thiele, Sharyn
2
Russell-Bennett, Rebekah
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Urien, Bertrand
2
Adair, Carol E.
1
Anastasia, Trena
1
Babin, Barry J.
1
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1
Basil, Debra Z.
1
Bevins, John
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Binney, Wayne
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Birau, Mia M.
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Bove, Liliana L.
1
Brennan, Linda
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Bui, M̃y
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Burton, Scot
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Buyucek, Nuray
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Cadogan, John W.
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Carroll, Ryall
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Deshpande, Sameer
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Journal of business research : JBR
Journal of nonprofit & public sector marketing
72
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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ECONIS (ZBW)
44
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1
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
2
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
3
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
4
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
5
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
6
It is easy to do the right thing : avoiding the backfiring effects of advertisements that blame consumers for waste
Birau, Mia M.
;
Faure, Corinne
- In:
Journal of business research : JBR
87
(
2018
),
pp. 102-117
Persistent link: https://www.econbiz.de/10011866556
Saved in:
7
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
8
Changing the influence of portion size on consumer behavior via imagined consumption
Petit, Olivia
;
Spence, Charles
;
Woods, Andy T.
;
Cheok, …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 240-248
Persistent link: https://www.econbiz.de/10011699873
Saved in:
9
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
10
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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